Nice to meet you, I am Astrid.
Since 2023, greeting cards have been at the heart of my work. I love designing products that help express feelings, celebrate moments, and bring people closer together.
Made from the heartMy designs focus on expressive characters and other original elements, often hand-drawn and then digitalised. A greeting card is more than just a piece of paper — it’s a space for kindness, compassion, and humor. For me, designing a greeting card means designing a message from the heart.
Here I present a few highlights of my professional skills.
Drawing and Illustration
In my twenties I studied Fine Art and explored multiple art disciplines. Drawing remains a great passion of mine because I express myself best with pencil and paper. In my thirties I fel in love with Adobe software and developed the necessary technical software skills to be an organised and flexible designer.
Communication Design
I have an international bachelor in Communication Design and worked on many projects over the years within that expertise. In short, communication design involves answering the following question: how to make content as clear and attractive as possible for the target audience in mind?
Creative Writing
Language inspires me. I enjoy learning new languages and I enjoy exploring languages creatively. For me, Dutch, English and German are the languages that I can freely work with. I love the freedom and playfulness that greeting cards offer when it comes to copy.
Greeting Card Design
Making greeting cards comes very naturally to me because I draw from emotion, think of clear messaging and love to play around with words... I am never short of ideas!